URBAN VQRA is a Queer Latina- Owned eclectic Xicana Ranchera clothing label curated by fashion designer, poet, and founder Aleja Jimenez. She is a Corridos Tumbados- obsessed spiritual gangster from Riverside, CA who creates everything with her cultura in mind. Her private fashion label elevates BIPOC inspired fashion through celebration of cross- cultural self-expression, bold af apparel, and unapologetic inclusivity campaigns. Known for their one-of-a-kind Tejanas, URBAN VQRA is favored and supported by Latina Celebrity Artists Chiquis Rivera and Jenny69. Follow @urbanvqra for more bold AF fashion.

URBAN VQRA

ALT-TEJANA COLLECTION

EXCLUSIVELY CARRIED BY MORENA MÍA

FALL 2023 COLLECTION

COMING SOON

WHERE CALLE MEETS RANCHO.

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